Social Media Launch for Turner Kirk Trust

In 2022, I led the launch and management of social media for Turner Kirk Trust, a UK-based philanthropic trust established in 2018.

The goal of this project was to establish a strong online presence and further improve the founder’s reputation by growing engagement with key stakeholders, including philanthropists and the media.

The Trust focuses on STEM, conservation, and early childhood development, and aimed to establish a robust social media presence to enhance its visibility and outreach.

After a successful launch, I took over the daily management of this account, and continued to drive growth.

This project highlights my ability to create and implement a successful social media launch plan, produce strategic and engaging content, and manage ongoing social media activities to build and maintain an active online community.

Launch Strategy Development

Created and executed a comprehensive social media launch plan from scratch. This included defining the tone of voice, crafting post schedules, and designing visuals aligned with existing brand guidelines and website styles.

Stakeholder Engagement

Effectively communicated with peers, shareholders, and beneficiaries to ensure cohesive messaging and maximise the launch's impact.

Diverse Content Creation

Developed a variety of engaging digital content, including quote cards, podcast clips, and videos, tailored to resonate with the Trust’s target audience.

Ongoing Management

Oversaw the daily management of the Trust’s social media accounts, fostering community engagement and networking with potential project collaborators.